Bar-Z Blog

Passport 2 Midland App on iPhone

Passport 2 Midland Connects App Users with the Business Community

The new official app for Midland, Texas, Passport 2 Midland, is now available as a free download on Apple and Android smartphones and tablets. The Midland Chamber of Commerce partnered with zCivic, a division of Bar-Z Mobile Development, to create the comprehensive community resource. The app combines features and content from the City of Midland, the city’s destination marketing...

Read


Google on a tablet

Simplify Your App Marketing with Google AdWords Universal App Campaigns

As we’ve written about in past blog posts, app marketing is an important consideration for generating app downloads and retaining app users. From optimizing App Store keywords to developing an app launch strategy, there are many ways that your marketing team can help to build your app audience. When it comes to paid digital advertising campaigns, Google AdWords offers several options to help...

Read


How Community Portal Apps Can Connect A City

Mobile is the preferred method of communication these days, so it makes perfect sense that mobile apps enable cities to communicate more quickly and effectively with citizens. Whether it be a crime alert, or a voting reminder, mobile solutions can offer seamless, instantaneous communication from the city to citizens. Sharing information, offering mobile access to city services, and increasing...

Read


Friends looking at apps

Why Your Organization Needs a Mobile App

If you are still wondering whether your organization needs to get a mobile app, the answer is yes! Mobile is just too important to ignore and a website alone is just not going to cut it anymore. Consider these numbers: Over 80% of mobile phone users in the U.S. now have a smartphone. (comScore)  About ¾ of Americans check their mobile phones at least once per hour. (Gallup)...

Read


Newspaper in hands

Local Newspapers Still Play a Vital Role in Our Communities

This week, October 1-7, 2017, is National Newspaper Week. As the climate for news coverage continues to shift and alternate sources of information proliferate, you may wonder, what role do local newspapers play in our communities today? We are pleased to say that newspapers play a far more complex role in the civic life of communities than many Americans may believe. According to a 2011 Pew...

Read


Girl with iPad

iOS 11 Offers Big Gains in Productivity, Features & Some Other Cool Stuff

While the beginning of fall may inspire thoughts of cooler weather and pumpkin spice lattes in some, as a mobile development company, the end of summer means that we’re eagerly anticipating Apple’s new hardware and software launches. The unveiling of the much heralded iPhone 8 and iPhone X happened earlier in September. Now we’re shifting gears to analyzing what the new iOS 11, which launched...

Read


News at your fingertips

Introducing zNewsroom

For over 10 years Bar-Z Mobile Development has been a trusted partner helping organizations connect with audiences with our customized native apps and mobile solutions. We pride ourselves on offering solutions that deliver location-based, interpretive and interactive content to audiences on the go. Over time, we have partnered with all types of publishers, broadcasters and media companies, as...

Read


Launch your app

Launch Your Mobile App Like a Pro

Unfortunately for mobile developers, building an app is only half the battle. To slightly revise the quote from the old movie Field of Dreams, “Build it, they will come” is not necessarily accurate when it comes to building a user base for your app. The app stores are crowded places and there are a million things vying for your audience’s attention. Strategically launching and marketing your app...

Read


Choose Wisely

How to Choose the Right Mobile Developer

Once you’ve decided to get a mobile app for your organization, the next step is finding the right partner to make it a reality. Choosing the right vendor will make all the difference in getting a mobile application that will fit your needs and grow with your organization. The developer you choose to work with will affect everything from the kinds of features and support you get, to the cost and...

Read


Chess Strategy

How to Develop an App Content Strategy

While mobile apps have been developed to provide a vast array of interactive features for users, a common denominator amongst most apps is that they also deliver some form of content. Whether it is text-based, location-based, imagery or multimedia, content will form the “meat” that users consume while using your app. A focus on quality content ensures that your app investment continues to deliver...

Read


CATEGORIES