Launch Your Mobile App Like a Pro

Unfortunately for mobile developers, building an app is only half the battle. To slightly revise the quote from the old movie Field of Dreams, “Build it, they will come” is not necessarily accurate when it comes to building a user base for your app. The app stores are crowded places and there are a million things vying for your audience’s attention. Strategically launching and marketing your app...

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How to Choose the Right Mobile Developer

Once you’ve decided to get a mobile app for your organization, the next step is finding the right partner to make it a reality. Choosing the right vendor will make all the difference in getting a mobile application that will fit your needs and grow with your organization. The developer you choose to work with will affect everything from the kinds of features and support you get, to the cost and...

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How to Develop an App Content Strategy

While mobile apps have been developed to provide a vast array of interactive features for users, a common denominator amongst most apps is that they also deliver some form of content. Whether it is text-based, location-based, imagery or multimedia, content will form the “meat” that users consume while using your app. A focus on quality content ensures that your app investment continues to deliver...

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App Store Optimization: How to Choose Keywords for the App Store

From choosing the right app name to determining effective keywords, app store optimization or “ASO” as it is sometimes called, helps to get your app found and downloaded. When you consider that 65% of app downloads come directly from searches in the App Store, ASO shouldn’t be relegated in importance with last minute decision making in the app development process. Keywords are what a potential...

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In-App Contests Can Increase App Engagement & ROI

There are many ways to increase user engagement and encourage repeat app usage such as adding polls and regularly replenishing your app with fresh content. In that same vein, hosting in-app “contests” is another great way to drive user retention and engagement.We find that contests can offer a number of benefits including – Encouraging app downloads & user retention Driving traffic to...

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App Store Optimization: How to Name Your App

From choosing the right app name to determining effective keywords, app store optimization helps to get your app found and downloaded. App store optimization or “ASO” as it is sometimes called, is one of the first steps to marketing your app. It encompasses different elements that are submitted to the Apple App Store and Google Play app store such as the name of your app, keywords and app...

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Mobile App Strategy: Resource Planning

Mobile App Strategy: Resource Planning Defining a clear strategy is critical to ensuring a successful mobile project. Once you’ve defined your target users and determined the goals of your app, it’s time to turn to resource planning. Regardless of whether you build an app internally or hire an app development company, your organization will need to provide different types of resources to get the...

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Mobile App Strategy: Determine App Goals

Mobile App Strategy: Determine App Goals In today’s world, having a mobile app to reach your audience and support your organization’s mission is almost a business imperative. Developing the app software itself though, is just one piece of the overall project. What are you really looking to achieve with your mobile app? Defining your app goals and objectives will help steer the decisions you make...

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Mobile App Strategy: Defining Your Target Audience

Mobile App Strategy: Defining Your Target Audience So you’ve got your funding and approval for developing a new mobile app, fantastic!   Perhaps you’re still working on getting final approval to start your app project; that’s an even better time to start planning your app strategy.   Developing a comprehensive app strategy is a critical step in building a successful mobile app that...

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App Marketing: Think Inside The Car (or Bus)

App Marketing: Think Inside The Car (or Bus) When it comes to marketing your app, nothing should be off the table. The rules are being written and rewritten constantly. Just because you're end goal is a 'digital' one (a new install) doesn't mean that you have to think only in digital terms. We live in an analog world. Where are your ideal users? What are they doing? When is the best time to get...

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Engaging Your App Audience Through The Holidays

Engaging Your App Audience through the Holidays The winter holidays are a great opportunity to update your app with new content, graphics and features to keep your audience engaged. Keeping your app content fresh is crucial to staying relevant to users and drawing them back into the app in the future. There are multiple ways to use your app to engage your audience this winter.Events - Holiday...

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Best Practices For Push Notifications

Best Practices For Push Notifications One of the easiest and most effective ways to reach out to your mobile app users is through push notifications. Push notifications are messages that users have the ability to opt-in or opt-out of when downloading your app. This feature is great because it often times can remind users to engage with your app again after a lull in app usage.Here are a couple of...

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What To Do When Your App Isn’t Going As Planned

What To Do When Your App Isn’t Going As Planned Mobile has become an increasingly hot topic due to rising statistics.  More people are adopting smartphones and spending more time in mobile apps than on the mobile web.  The competition is also growing with over 1.5 billion apps in both the Apple App Store & Google Play.  However, not everyone sees success with their mobile app...

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Why Mobile Apps are Good for Business

Why Mobile Apps are Good for Business With over 1.3 million mobile apps in both the Google Play and Apple App Store, it is no question that mobile apps should be taken very seriously by business owners.   Since 2007, our smartphone apps have grown exponentially to be included on tablets and wearables.  There have been various apps that have become part of our daily lives like Uber...

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