Engaging Your App Audience through the Holidays

 

Engaging Your App Audience through the Holidays

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Example Holiday Push Notification    Example Holiday Event Listings

The winter holidays are a great opportunity to update your app with new content, graphics and features to keep your audience engaged. Keeping your app content fresh is critical to staying relevant to users and drawing them back into the app in the future. There are multiple ways to use your app to engage your audience this winter and it is easy to get started with your current mobile solution.

 
  • Events - Holiday event listings are one of the easiest and yet most useful ways to update content. Craft markets, parades, theatrical productions and other community events abound this time of year. Use your app to deliver all of the details, complete with dates and times, directions to the locations, social media links to enable sharing and media to entice your audience. Draw special attention to these holiday related entries by “pinning” them to the top of lists as featured listings or tagging them as holiday additions if your platform offers these features.

 
  • Seasonal Businesses - Some local business locations may only be open during this time of year such as Christmas tree lots or fireworks stands. Oftentimes these businesses’ details aren’t centrally listed anywhere, but your app can be the source of information to help your users find the way to these fun seasonal businesses. Have your sales team approach these businesses with special holiday promotional rates to forge new relationships and build supplemental revenue. Additionally, many retail locations have extended hours leading up to the holidays. Update business hours in your location listings to help users make the most of extended shopping hours. If your platform enables it, schedule these entries to “expire” and unpublish from the app content automatically after the holidays to keep your content views up to date in the app until your staff has the time to manually clean up the entries in the CMS.

 
  • Volunteer Opportunities - Where would the holidays be without that giving spirit? Utilizing your app to deliver information about volunteer opportunities and needs in the community is a great way to encourage user interaction with the app and give back this holiday season. This is also a great way to build goodwill in the community year-round once the holidays are over.      

 
  • Interactive Features - If your app is equipped with push notifications, contests, voting or photo submission features, the holidays are a great time to use them! Engage your app users by running a holiday sweepstakes with prizes from local businesses. Encourage users to submit photos of christmas lights or vote for their favorite family tradition. Push out notifications about road closures or special holiday hours. Utilize the built-in features of your app but with a holiday spin.  

 

The holidays are fast approaching, so spend some time now incorporating new content or utilizing interactive features to engage your users and share the holiday spirit. For additional ideas, download our white paper Engage Your App Audience This Holiday Season.


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