Bar-Z Blog

Launch your app

Launch Your Mobile App Like a Pro

Unfortunately for mobile developers, building an app is only half the battle. To slightly revise the quote from the old movie Field of Dreams, “Build it, they will come” is not necessarily accurate when it comes to building a user base for your app. The app stores are crowded places and there are a million things vying for your audience’s attention. Strategically launching and marketing your app...

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Choose Wisely

How to Choose the Right Mobile Developer

Once you’ve decided to get a mobile app for your organization, the next step is finding the right partner to make it a reality. Choosing the right vendor will make all the difference in getting a mobile application that will fit your needs and grow with your organization. The developer you choose to work with will affect everything from the kinds of features and support you get, to the cost and...

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Chess Strategy

How to Develop an App Content Strategy

While mobile apps have been developed to provide a vast array of interactive features for users, a common denominator amongst most apps is that they also deliver some form of content. Whether it is text-based, location-based, imagery or multimedia, content will form the “meat” that users consume while using your app. A focus on quality content ensures that your app investment continues to deliver...

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Search using keywords

App Store Optimization: How to Choose Keywords for the App Store

From choosing the right app name to determining effective keywords, app store optimization or “ASO” as it is sometimes called, helps to get your app found and downloaded. When you consider that 65% of app downloads come directly from searches in the App Store, ASO shouldn’t be relegated in importance with last minute decision making in the app development process. Keywords are what a potential...

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Granbury TX builds a profitable app

Building a Community: How Granbury, TX Built a Profitable App

Creating a mobile application that drives downloads and engages users takes some finesse. There are many different strategies to consider when it comes to meeting the needs of users with valuable content, and marketing an app successfully. We’ve found that a partnership approach is an effective way to achieve both.The newly launched I Love Granbury Texas app is a perfect example of how this...

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Contests on a app can increase ROI

In-App Contests Can Increase App Engagement & ROI

There are many ways to increase user engagement and encourage repeat app usage such as adding polls and regularly replenishing your app with fresh content. In that same vein, hosting in-app “contests” is another great way to drive user retention and engagement.We find that contests can offer a number of benefits including – Encouraging app downloads & user retention Driving traffic to...

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App Store Name Optimization

App Store Optimization: How to Name Your App

From choosing the right app name to determining effective keywords, app store optimization helps to get your app found and downloaded. App store optimization or “ASO” as it is sometimes called, is one of the first steps to marketing your app. It encompasses different elements that are submitted to the Apple App Store and Google Play app store such as the name of your app, keywords and app...

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Working together

Non-Dues Revenue Opportunity for Chambers of Commerce

Bar-Z Mobile Development has long been in the business of creating innovative mobile solutions for civic organizations of all stripes. Our apps focus on connecting, communicating, engaging, inspiring and generally enabling organizations to reach their goals using mobile technology. In addition to the recent launch of our new zCivic division, we are excited to expand our product and service...

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Business meeting for mobile planning

Mobile App Strategy: Resource Planning

Mobile App Strategy: Resource Planning Defining a clear strategy is critical to ensuring a successful mobile project. Once you’ve defined your target users and determined the goals of your app, it’s time to turn to resource planning. Regardless of whether you build an app internally or hire an app development company, your organization will need to provide different types of resources to get the...

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Determine App Goals

Mobile App Strategy: Determine App Goals

Mobile App Strategy: Determine App Goals In today’s world, having a mobile app to reach your audience and support your organization’s mission is almost a business imperative. Developing the app software itself though, is just one piece of the overall project. What are you really looking to achieve with your mobile app? Defining your app goals and objectives will help steer the decisions you make...

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