St. Augustine Turns 450 - America's Oldest City

 
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CLIENT: Graham Media Group

We worked with WJXT to create an app and website that celebrates St. Augustine, Florida's 450th anniversary. WJXT partnered with the City of St. Augustine to create the official 450th Commemoration guide app and Bar-Z worked to ensure that the app and website would meet the needs of both organizations in terms of branding, features and layout. Both products includes general St. Augustine travel information, such as lodging and dining options, the historical content is really what makes it stand out such as biographies of historical figures relevant to the area and a historical walking tour.

The app's "Happenings" section offers users a comprehensive view of what's going on including concerts, exhibitions, excursions and events specifically for the 450th celebration. A "Right Now" section offers up-to-the-minute access to WJXT's useful traffic, parking, weather and news content. While the official "Celebrate 450!" program is set for September 4-8, 2015, the app will be available before and after for planning, promotion and use year-round.