Gray Television's KY3 station in Springfield, Missouri wanted to expand upon their BransonFunGuide.com website. The station understood where mobile was headed and decided to bring that product to where their audience was already at- on their smartphones. Branson, Missouri is known as a family vacation destination. Dubbed "The live music show capital of the world", Branson is one of the fastest growing tourist destinations in America that boasts more than 50 theaters with more than 100 live shows! Beyond the famous Hwy 76 "Strip" are other attractions including the Branson Landing, Historic Downtown Branson, Table Rock Lake and Lake Taneycomo. Branson Fun Guide will tell you everything that you need to know in terms of dining, lodging, shows, shopping, events and more.
KY3 implemented special features to stay on top of current technology. iBeacon technology alerts users of nearby RedPost racks. KY3 also partnered with a variety of organizations like the local Chamber of Commerce for their events and FlySpringfield.com as an app-within-an-app. Users can also catch a livestream of Branson Visitor TV, which also streams in all the local hotel rooms.