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Best Practices for Push Notifications

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One of the easiest and most effective ways to reach out to your mobile app users is through push notifications.  Push notifications are messages that users have the ability to opt-in or opt-out of when downloading your app.  This feature is great because it often times can remind users to engage with your app again after a lull in app usage.


Apple announces iPad changes raising the stakes in the battle for top tablet platform

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On October 16th, Apple held their second event this fall to officially announce the release of their iPad Air 2 and iPad Mini 3 devices, just one day after a surprise leak was made by the company via iBooks.  The iPad news was not the only big announcement; Apple also made big announcements for iMac, iOS X Yosemite and Apple Pay. 


Are biometric sensors the future of the Smartphone industry?

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Apple vs. Android. This can be seen after every new release of similar products comparing the ups and downs of each. Whether it’s the iPad vs. the Galaxy Tablet or the iPhone 5s vs. the Galaxy 5s, the need to find new and creative ways to increase profit share is apparent. Lately, it seems that Apple and Android based companies like Samsung are eyeing biometric sensors to do so. The latest products released by Samsung and Apple feature a biometric thumbprint scanner used to further protect your phone information.


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